OVERVIEW
Working with Peloton to create an ident for their German Instructor Launch. This ident had to be rolled out across CMS, CRM and social assets for 3 different instructors starting with Mila Lazar.
THE PROCESS
The process included selecting headshots that were in line with Peloton instructor standards for CMS including; Facebook class share assets, instructor page, instructor list, Spotify playlist cover image, headshot avatar. Creating a new ident to work across CRM including; hardware notification and in-app notification. Finally, social assets including; 9:16 stories, blog, instructor Facebook and in feed crops.
Working alongside Tim Kay, Sarah Leeming and Carol Sebben.
All CRM, CMS, social, photography and video assets are owned by Peloton